- The Riyadh store will be the first standalone store for Poltrona Frau in the Kingdom and the third store for the brand in the GCC.
Dubai,United Arab Emirates; 22 May 2025: Majid Al Futtaim, a leading shopping malls, communities, retail, and leisure pioneer across the Middle East, Africa, and Central Asia, has announced the opening of Poltrona Frau’s first standalone store in Saudi Arabia at Centria Mall in Riyadh, marking a key milestone in the brand’s regional growth. The store marks Poltrona Frau’s third location in the GCC and part of Majid Al Futtaim’s broader strategy to expand its premium home offering across the Middle East.
Located on the first floor of Centria Mall, Riyadh’s premier destination for luxury and international fashion, the new 320 sqm store offers curated lifestyle settings and a dedicated material library, which offers clients a hands-on opportunity to customise their interiors with an haute couture approach. Inspired by the warmth and intimacy of a contemporary home, the space was designed by multidisciplinary studio AMDL CIRCLE under the direction of architect Michele De Lucchi, and features layered textures, warm tones, and artisan-crafted details.
Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle, said:
“Saudi Arabia is a key growth market for Majid Al Futtaim and Poltrona Frau, as demand for premium, design-led living continues to rise. This opening builds on the brand’s strong momentum following the world’s first mall-based Poltrona Frau store at Mall of the Emirates and the launch of its localised e-commerce platform. It reflects our strategy to scale global brands across the region while delivering curated, high-quality omnichannel experiences.”
Nicola Coropulis, CEO of Poltrona Frau, said:
“Following successful openings in Kuala Lumpur, Bangkok and São Paulo, our presence in Riyadh strengthens our position in a region increasingly aligned with our values of timeless elegance and artisanal quality. In partnership with Majid Al Futtaim, this flagship store in Saudi Arabia will support both our residential and contract business growth, enabling us to serve both private clients and large-scale projects across hospitality, corporate, and public spaces.”
The new flagship store will feature Poltrona Frau’s most celebrated icons, including the 1919 armchair, the Vanity XC armchair, the Archibald sofa, pieces from The Five Seasons Collection of 2025 and highlights from the 2024 Imagine Collection. The Blisscape Sofa by Ludovica Serafini + Roberto Palomba, will be unveiled for the first time regionally, following its debut at the Salone del Mobile and its direct arrival from the Milan flagship store. Also on display is the Mallorca Rug from Sahrai’s Underwaterlife summer collection, alongside products from Ceccotti Collezioni, the Tuscan woodworking atelier acquired by Poltrona Frau in 2018.
To mark the opening, a Poltrona Frau master artisan will demonstrate the brand’s handcrafting techniques live in-store, providing a rare glimpse into the savoir-faire that has defined the brand for over a century. The activation echoes the values of L’Atelier dei Saperi, a recently launched initiative aimed at preserving and passing on artisanal skills through intergenerational mentorship.
Poltrona Frau’s entry into the Saudi market marks a strategic milestone in its regional expansion, reinforcing the brand’s commitment to meeting the growing demand for timeless, design-led living across the GCC. In partnership with Majid Al Futtaim, the brand is set for sustained growth as it continues to strengthen its presence in the region’s most influential luxury destinations.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate operating across the Middle East, Africa and Asia. The Group started from one man’s vision to transform the face of shopping, entertainment, and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the region’s most respected businesses, employing more than 43,000 people, with owned assets valued at US$19 billion and has the highest credit rating (BBB) among privately held corporates in the region. Majid Al Futtaim owns and operates 29 shopping malls, seven hotels and five mixed-use communities, welcoming more than 600 million customers through its doors every year.
It is the proud owner of the flagship Mall of the Emirates, Mall of Egypt, and Mall of Oman with the iconic City Centre shopping malls rounding out its portfolio across the region. As the developer of choice for the region, Majid Al Futtaim is the creator of mixed-use communities including Ghaf Woods and Tilal Al Ghaf in Dubai and Al Mouj in Muscat.
Majid Al Futtaim holds the exclusive rights to operate Carrefour across 12 markets in the Middle East, Africa, and Asia, with a network of over 390 stores. In Egypt, it also owns and operates Supeco, a low-cost hybrid grocery retail concept while HyperMax is its newest grocery retail brand recently launched in Jordan and Oman.
The Group operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region. These include two ski locations in Dubai and Cairo, two snow parks in Abu Dhabi and Oman, as well as family entertainment centres such as Magic Planet, Little Explorers, Activate, Yalla! Bowling, Dreamscape and IFLY.
Majid Al Futtaim partners with world-class fashion, home, specialty retail and beauty brands, operating over 90 stores across the GCC and 27 e-commerce platforms. Its portfolio includes lululemon, LEGO, Crate and Barrel, Shiseido and THAT, a Majid Al Futtaim multi-brand concept store and app. These offerings are powered by the UAE’s fastest growing loyalty programme SHARE, which offers customers a more personalised and data driven experience.
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HAWORTH LIFESTYLE
Haworth Lifestyle is a federation of leading global design brands part of Haworth Inc., a US company operating in commercial furniture and interiors with revenues of 2.6B$ and over 8.000 members worldwide. Haworth Lifestyle boasts a unique portfolio of manufacturing, retail, and licensing brands in the world of design and luxury: Poltrona Frau, Ceccotti, Cassina, Zanotta, Cappellini, Karakter, JANUS et Cie, Interni, Luminaire, Luxury Living Group, Ralph Lauren Home, Bentley Home, Bugatti Home, Dolce & Gabbana Casa, Trussardi Casa and Versace Home. The federation is made up of multicultural teams in continuous expansion and evolution, and home to different but complementary brands with a shared purpose of advancing design & craftsmanship in the world.
Discover more at www.haworthlifestyle.com
POLTRONA FRAU
Poltrona Frau has been a leader in high-end furnishings since 1912, evolving into a global brand with three distinct business units dedicated to crafting unique design solutions for life’s most memorable moments. Its headquarters and core operations are based in Tolentino, in the Marche region of Italy.
The Residential Living Business Unit values artistic aptitude and meticulous construction, using only the highest-quality noble materials, like Pelle Frau® leather, for high-end products, accessories and complements for indoor, outdoor and office. The search for style has led Poltrona Frau to create classic products that express a unique elegance that is as universal as it is intimate and personal, from Chester and Vanity F
air, designed by company founder Renzo Frau, to Dezza by Gio Ponti and Titano, a project by Pierluigi Cerri that won the brand its first Compasso d’Oro industrial design award. The brand today collaborates with international designers including Faye Toogood, Jean-Marie Massaud, Ludovica Serafini + Roberto Palomba, Roberto Lazzeroni, GamFratesi, Sebastien Herkner and Neri&Hu.
Born in 1985, the Interiors in Motion Business Unit develops distinctive interiors for the luxury automotive, aviation, rail and yachting sectors. With three production facilities located in Tolentino, Montegranaro, (both in the Marche Region), and Coventry—following the acquisition of KJ Ryan in the UK—it leverages its global presence to enhance its offerings. Thanks to continuous research in materials, advanced technologies and processes, it has gained a unique competence capable of blending the tradition of craftsmanship and attention to detail with proven design, product development and supply chain management capabilities. It operates as an integrated tier-1 supplier for many of its clients and has collaborated with many of the world’s most prestigious brands including Bugatti, Etihad Airways, Ferrari, Ferretti Yachts, Jaguar Land Rover, Lamborghini, Lucid Motors, McLaren, Pagani, Pershing, Riva, Singapore Airlines and Wally.
The Custom Interiors Business Unit focuses on creating purpose-designed contract solutions for auditoriums, theatres, airports, public spaces, offices, retail showrooms, hotels and the marine sector, working closely with the very best names in architecture and international design. With a roster of over 5000 custom projects around the world, it has been chosen by the likes of Renzo Piano, Foster+Partners, Frank 0. Gehry, Jean Nouvel, Zaha Hadid Studio and David Chipperfield bring to life many of the world’s most iconic design projects.
